I believe great marketing is built on clear thinking, strong storytelling and smart, data-led decisions. It’s about working closely with teams to turn ideas into campaigns that connect with people, support business goals and deliver measurable results.
Skills
Marketing wins i've delivered...
Strategy & Analytics
Use data and UX insight to shape acquisition strategy and optimise customer journeys.
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Trend analysis
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Conversion optimisation
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KPI planning
Budget & ROI Management
Align campaign investment with measurable performance targets.
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Budget allocation
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PL & revenue tracking
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Performance forecasting
Leadership & Delivery
Oversee agencies and stakeholders to deliver integrated campaigns.
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Cross-functional collaboration
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Creative direction
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Deadline & scope management
Paid Media & Acquisition
Plan and oversee multi-channel acquisition strategies.
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Google Ads & Performance Max
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Meta Ads
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Programatics
Performance & Optimisation
Continuously improve campaign effectiveness through testing and iteration.
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A/B testing frameworks
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Tracking & attribution setup
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Funnel & conversion optimisation
Creative Direction & Messaging
Lead content and messaging to balance brand storytelling with conversion intent.
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Short-form video direction
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Paid creative briefing
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Campaign messaging strategy
Case Studies
PPC Performance Campaign – Multi-Property Rental Portfolio
425 Leads l 1,897% ROI (20:1 ROAS) l 5 Tenancy Converisions Secured
Directed a performance-led PPC acquisition strategy across a rental portfolio, aligning budget allocation with tenancy conversion and revenue growth objectives.
Performance-led PPC acquisition strategy across multiple rental properties, focused on driving high-quality enquiries and measurable tenancy conversions.
Paid Media Growth Strategy – Luxury Kensington Portfolio
45% Increase in Enquiries | 83% Occupancy Achieved | 6% CTR PMax
Defined and oversaw a performance-driven PPC strategy aligned to tenancy conversion and portfolio revenue growth.
Integrated PPC growth strategy designed to increase enquiry conversion and occupancy within a competitive luxury rental market.
Corporate Let Lead Generation Campaign
22% Lead Increase | Improved Brand Visability | 37 Phone Enquiries
Defined and delivered a multi-channel acquisition campaign converting offline brand exposure into measurable corporate rental enquiries.
Multi-channel acquisition campaign designed to increase corporate and professional tenant enquiries within a competitive Canary Wharf rental market, while introducing measurable attribution for offline media placements.
56 Westow – Valentine’s Booking Campaign
124% Above Average View Performance l 67.6% Exposure Increase
Led the end-to-end creative and distribution strategy for a seasonal hospitality campaign designed to maximise bookings and expand local audience reach.
Seasonal social campaign designed to maximise bookings for a limited Valentine’s menu within a competitive local hospitality market.
Meta Acquisition Campaign – Rental Portfolio
62% Enquiry Increase l 4.5% CTR l Improved Brand Visability
Executed a targeted paid social acquisition strategy to increase qualified rental demand and improve enquiry performance within a competitive property market.
Targeted Meta Ads campaign to increase rental enquiries from working professionals and international students within a competitive property market.
