Experience
Marketing Manager Residential Land Led all aspects of digital marketing strategy and execution for an independant landlord in Prime Central London. Successfully launched multiple digital campaigns across multiple platforms. Marketing & Location Manager Locations London Increased client acquisition by 6% through strategic resource allocation. Boosted social media engagement rates by through content creation and consistent posting schedules. Digital Marketing Executive Investor Square Created cohesive corporate branding, designing consistent and visually appealing aesthetics for marketing materials. Strategically created, scheduled and distributed engaging website content to promote investment opportunities. See Full Experience
Case Studies
Marketing wins that show how digital campaigns can get your brand noticed, bring in the best leads, and amp up your brand’s vibe with ads and designs that stand out!
PPC Strategy | Driving Occupancy for High-End, Kensington Apartments
Objective: Fill luxury rental apartments in Kensington amid strong competition.
Challenge: Existing campaigns weren't converting at a desirable rate, despite high impressions.
Strategy: I overhauled the PPC strategy, focusing on Search and Performance Max via Google Ads. Search campaigns targeted high-value keywords like "Kensington serviced apartments" and "Luxury London rentals," while Performance Max campaigns used eye-catching video content to highlight the apartments' unique features. A/B testing helped refine ad creatives and headlines to improve click-through rates.
Results: The updated PPC strategy led to a 45% increase in enquiries, with a 20% lower cost per conversion. Performance Max ads achieved a CTR of 6%, double the industry average, and boosted overall occupancy to 83% within five months.
Challenge: Existing campaigns weren't converting at a desirable rate, despite high impressions.
Strategy: I overhauled the PPC strategy, focusing on Search and Performance Max via Google Ads. Search campaigns targeted high-value keywords like "Kensington serviced apartments" and "Luxury London rentals," while Performance Max campaigns used eye-catching video content to highlight the apartments' unique features. A/B testing helped refine ad creatives and headlines to improve click-through rates.
Results: The updated PPC strategy led to a 45% increase in enquiries, with a 20% lower cost per conversion. Performance Max ads achieved a CTR of 6%, double the industry average, and boosted overall occupancy to 83% within five months.
YouTube ad example (PMax)
Display ad axample (PMax)
Search ad example
Meta Ads | Lead Generation | Driving Enquiries for Apartments in West End Gate Development
Objective: Increase rental enquiries from working professionals, and international students looking to move to the area.
Challenge: Capturing the attention of target audience with limited familiarity with the brand and/or property.
Strategy: I implemented a highly targeted Meta Ads campaign, leveraging detailed targeting including interests such as property finder, renting and high-end living. The campaign featured dynamic carousel ads showcasing the apartments key selling points, including modern interiors, fantastic on-site amenities, and proximity to the West End. Visuals and headlines were optimized based on results from A/B testing.
Results: Generated 50% more enquiries within three months, with a CTR of 4.5%, exceeding expectations.
Challenge: Capturing the attention of target audience with limited familiarity with the brand and/or property.
Strategy: I implemented a highly targeted Meta Ads campaign, leveraging detailed targeting including interests such as property finder, renting and high-end living. The campaign featured dynamic carousel ads showcasing the apartments key selling points, including modern interiors, fantastic on-site amenities, and proximity to the West End. Visuals and headlines were optimized based on results from A/B testing.
Results: Generated 50% more enquiries within three months, with a CTR of 4.5%, exceeding expectations.
Meta ad previews
Rebrand Project | Website Creation
Objective: Modernize the brand identity and create a user-friendly website to boost engagement and conversions.
Challenge: Outdated branding and a website with poor UX were failing to resonate with the target audience, leading to high bounce rates, low conversion rates, and overall poor brand image.
Strategy:
Challenge: Outdated branding and a website with poor UX were failing to resonate with the target audience, leading to high bounce rates, low conversion rates, and overall poor brand image.
Strategy:
- Brand Identity Refresh: Conducted a comprehensive audit of competitor brands and customer preferences to redefine the visual identity. Designed a new logo, typography, and colour palette that reflect the brand's sophistication and appeal to its high-end audience.
- Website Redesign: Partnered with a developer to craft a modern, mobile-friendly website. I examined wireframes and collaborated on a seamless navigation structure with improved CTAs and optimized conversion funnels. A focus was placed on engaging visuals, intuitive design, and integrating interactive elements like contact forms or appointment booking features.
- Content Creation: Developed SEO-optimized content for the new website, highlighting key selling points, testimonials, and case studies to build trust and drive website visits.
- Social Media Strategy & Policy: Developed a fresh strategy to help push the new brand on a branding and development basis. A policy was created for company-wide awareness of best practices and contractual obligations.
- Launch Strategy: Created a comprehensive pre-launch plan, including a teaser campaign on Meta and LinkedIn to build excitement, and a post-launch PPC campaign to drive traffic.
Results (Projected as development is still underway)
- A reduction in bounce rates and an increase in site engagement due to improved UX.
- Increased brand exposure due to fresh and optimised content.
- Greater social media presence in line with overall branding.
Email Campaign | ESG Initiative | Encouraging Recycling Through Tenant Engagement
Objective: To promote recycling among tenants in a luxury apartment complex, fostering eco-conscious habits while aligning the brand with sustainable values.
Approach: An engaging email campaign was designed to educate tenants about the importance of recycling and provide practical guidance for proper waste disposal. The email featured:
- A compelling subject line: "Small Act, Big Impact!"
- Clear instructions on recycling procedures specific to the building.
- Visual aids, including color-coded bin labels and infographics to simplify sorting.
- A call-to-action: "Take the pledge to recycle and make a difference!"
- A tenant incentive: the chance to win a £50 gift card by participating.
Results: 50.4% email open rate. A 30% increase in recycling participation measured through building waste audits over two months. Positive tenant feedback, with comments appreciating the information provided.
Measuring Staff & Tenant Satisfaction | ESG Goals
Objective: To gather feedback from staff and tenants on their satisfaction levels while aligning the survey with Environmental, Social, and Governance (ESG) initiatives to promote a sustainable and inclusive community.
Approach: A separate staff and tenant survey was designed to capture valuable insights into satisfaction, community well-being, and sustainability efforts. Key elements included:
- Tailored survey sections addressing:
- Environmental: Recycling habits, energy efficiency practices, and interest in green initiatives.
- Social: Community events, diversity and inclusion efforts, and overall satisfaction.
- Governance: Communication transparency, safety measures, and responsiveness.
- Easy-to-answer questions using a mix of multiple-choice, Likert scale, and open-text options.
- Assurance of anonymity to encourage honest feedback.
Results: Insights revealed:
- High interest in expanding recycling programs and energy-efficient upgrades.
- Positive feedback on inclusivity but a desire for more community-building events.
- Appreciation for governance transparency, with suggestions for quicker issue resolution.
My Projects…
A curated selection of projects I’ve contributed to, including a walkthrough tour, beautifully designed brochures, building CGI renderings, professional interior design photography, and creative apartment cards featuring bespoke floor plans.
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Step Inside: A Tour of Apartment 11, Prince of Wales Terrace
